Monday, January 21, 2013

The Book is Finished – Now What?

   Congratulations on completing your first book - now on to marketing, the hardest and most important part for an author. Writing the book is fairly simple once the information is organized and the idea springs forth like pouring rain spilling into a flowing river that traverses through a canyon into a tributary that winds its way to the ocean.  The blank page is soon covered with words and sentences that compile into chapters until our story is complete and the ink from the printing presses dry for the bindery to assemble into book form and our work as an author stands ready, our work is complete – Well not quite.   Marketing the work that we diligently create and edit is where many of us loose our way.

Below are a few of the things that I recently did to market “Brimstone and Water”

   I use the internet to locate areas where I would like to do presentations and signings. I then submit the information to my marketer at Tate Publishing who works to get me into the libraries, stores, etc. that I selected. Tonight the information I copied to a word document for Biloxi, MS area and sent to James at Tate came to fruition with 3 engagements I just confirmed for "Brimstone and Water" my most recent release.

   I also have a presentation/signing event at Foley Public Library, Foley, AL in the middle of all this. That engagement I generated simply by stopping in at the library and presenting myself to the library director. He in turn asked about the book and my thought out prepared description to peak his interest led to an invitation to give a presentation along with a sales/signing that evening.

   Once our events are scheduled it is important to use Twitter, Facebook, Google, a press release (these are usually free) and any other interpersonal communication we might have at our disposal to advertise that event.

   I am not a known author in the sense that we think of big sales and top billings. I am an author that wants to get my work into the readers’ hands and do my best to find places I can do just that. We need to present our work with confidence that it will stand on its merits and be prepared to listen to and use constructive advice from our peers. 
   I am often asked what I do since I retired from my full-time job nearly three years ago.  I answer I am an author.  The next question is what have I written and am I published.  I then talk about my published work and the book I am currently completing in a short previously thought out description of the works and offer my latest business card for consideration and a future purchase.
   These things work together to bring success to the work being marketed to readers that are looking for that next new work to be read and enjoyed.  Every story has its niche – find the market and sell, sell, sell!